Biggest 2021 Women’s Swimwear Sales and Trends

Biggest 2021 Women’s Swimwear Sales and Trends

With the dreary winter weather slowly melting away, every lady I know is excited to take in some fresh air. There’s nothing that says summer quite like a day at the beach, or lounging poolside with a frozen fruity drink.

Already imagining yourself strutting your stuff down a sun-baked pool deck or across soft shoreline sands? Picture yourself in one of these innovative new swimsuit designs. Women’s swimwear sales are starting to pick up, making this the ideal time to find the perfect swimsuit for you.

Whether your mind is full of hot women’s bikini swimwear, elegant one-piece bathing suits, or scorching women’s plus size swimwear, we’ve got plenty of style recommendations to try.

If you, like me, are already daydreaming of summer vacay bliss, now is the time to look at the hottest swimsuit trends for 2021.

1. Swim Shorts to Make a Splash In!

Gone are the days when women sunned themselves while mean played water sports. Women are more active than ever and we need swimwear that will give us the freedom to play and compete while still looking our best. These sweet swim bottoms will help you have fun while you run and play in the sun.


Surge Printed Swim Short by Athleta is one of our favorite swim shorts this season.

Bold is beautiful and this extravagant summer print will help you stand out in the crowd.

Surge Printed Swim Short Swimwear Trends 2021

These swim shorts are made with active ladies in mind. They are suitable not just for swimming but also for surf, stand-up paddleboard, and all water sports.

They are made of sustainable recycled H2ECO swim fabric, which is smooth, sleek, and provides ample all-around stretch. Fantastically quick-drying, this fabric is rated UPF 50+!

What we really love about these shorts are the little details that might not be immediately apparent. The back pockets let you stash your essentials while you’re on the move and the built-in bikini brief prevents any unflattering surprise reveals.

With multiple matching top options, these shorts will take you through the entire swim season!


Gabriella High-Waisted Swim Short by Fabletics is another excellent option.

Gabriella High-Waisted Swim Short Swimwear Trends fabletics

We specifically love how these athletic swim shorts come in a wide range of sizes from XXS to 4X. Extra small and plus size swimsuits are beautiful too! Every body type is a beach body and deserves a bathing suit that suits them.

These stylin’ shorts have a two-inch inseam that offers high performance for all your water sport needs. The color-blocked design is both classic and fresh, featuring zig-zag stitching. The fabric is breathable and partially recycled.
Ocean vacation woman surfing wearing a long sleeved swimsuit

2. Feel Your Confidence Blossom With Floral Prints

This elegant update on the classic floral print is fashionable yet understated enough to let the silhouette of the suit really shine.

Floral Knot Cut-out One Piece Swimsuit Shein

The crisis-crossing ties create the illusion of a smaller waist and give this piece a cool boho vibe. The plunging neckline draws attention to the top of the suit while the lower portion of the suit covers the tummy (usually a more self-conscious area for most women).


3 Piece Bikini Set on AliExpress

3 Piece Bikini Set Swimsuit Sexy Straps Bra + Cardigan Tops Bathing Suit 2021 Fashion Women Casual Printed Bikinis Swimwear

This great three-piece suit offers those tropical vibes that make you feel like you’re on vacation even when you’re in your own backyard.

meryl streep Devil Wears Prada fashion florals swimwear trends advice 2021


3. Ruffle Some Feathers

The Ribbed Ruffled Self-Tie Triangle Bikini Top at Shien is one of our top picks this season.

The textured look is in, and this ruffled and ribbed number is sure to nab you some attention when you’re tanning this summer!

Ribbed Ruffled Self-Tie Triangle Bikini Top Shein

It’s cute enough to draw the eye but not so loud that it will overpower even the shiest of beachgoers who want to enjoy those bikini beach vibes.


Sexy One-piece Large Size Swimwear 2021 on AliExpress

We fully support plus-size ladies and we love this modern classic ruffle look!

Sexy One-piece Large Size Swimwear 2021With Push Up Women Plus Size Swimsuit Closed Body Female Bathing Suit For Pool Beach Wear

The belt around the middle cinches the waist of the piece while the ruffles on the top of the patterned fabric and over the shoulders add a fun and flirty feel. These plus size bathing suits provide tummy control and a super cute style!

Prince ruffle shirt dancing gif


4. Cool Cutouts

Cutout-style swimsuits are modern and chic. We don’t think this trend is going anywhere soon, especially given how versatile the cutouts can be!

Seamlessly drawing attention away from self-conscious areas by giving a flirty peak of skin elsewhere on the body, these suits are perfect for any size or shape.


Micendy One Shoulder Swimsuit Women Sexy Hollow Out Swimwear on AliExpress

Micendy One Shoulder Swimsuit Women Sexy Hollow Out Swimwear Summer Black Bathing Suits Beach Swim High Waist One Piece Monokini

This garment comes in so many colors, patterns, and styles that there’s something there for everyone!


This is an elegant option with an off-set yoke neck.
Cut-out Waist One Piece Swimsuit Shein

It has a high waist bottom portion with a fairly conservative upper portion to the one-piece suit.

This might be a little more approachable for body-shy ladies than some of the more risque cutouts out there.

Full House Cut It Out funny nostalgic gif


5.  Wildly Beautiful Updated Animal Print

Snakeskin Embossed Cutout One-Piece Swimsuit Shein

This sleek snakeskin-style suit is a fresh and modern take on animal print. This one-piece has a plunging V neck and a knotted cord that wraps around the waist.

The crisis cross created an illusion of a smaller waist, helping present an hourglass figure. The midriff cutout is daring and bold but still family-friendly beach-ready.

Women Sexy Bikini Push Up High Waist Snake Print Swimsuit on AliExpress

Women Sexy Bikini Push Up High Waist Snake Print Swimsuit Patchwork Leopard Printed Pool Party Female Swimwear Bathing Suit

These sexy push up bikini sets come in multiple styles and prints, so you can have your pick of animal prints.

It comes in both a classical cheat print as well as a white snakeskin, which we feel is going to be one of the hot prints of the 2021 swim season.

Willl and Grace KAren Snap Cheta Print dress sassy gif


6.  Get Active, Wear a Rashguard 

Rash guards might not have the sexiest name but you sure look cool strutting down the beach wearing one. These long-sleeved swim tops are popular with both men and women for the simple fact that they are made to protect your skin when you get active in the water. They’re also great for ladies with a more conservative approach to their swimwear, and those looking to protect sensitive skin from the sun.


Freestyle Camo Rashguard on Althetica

Freestyle Camo Rashguard Athleta

This piece is perfect for swimming, surf, stand-up paddleboard, and all water sports. It offers full-coverage UPF protection that lets you stay out there longer.

It’s made out of recycled H₂ECO fabric is smooth and sleek with powerful all-way stretch. LYCRA® XTRA LIFE™ SPANDEX is an ultra-resilient fabric snaps back like a pro and lasts 5 to 10X longer.

It’s rated UPF 50+ which is excellent protection from the sun.


Fish Scales Zip-up One Piece Swimsuit on 

Fish Scales Zip-up One Piece Swimsuit

This one-piece long-sleeved swimsuit has a sweet fish scale pattern that lets you get your mermaid vibes on while surfing, swimming, or playing other beachy sports.

The swoon Netflix beach holding out hand romantic gif




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