Prime Day 2021 Predictions
Based on Prime Day 2020 and the previous Prime Days before it, we will peer deep into our crystal ball to make some fun predictions about this next Prime Day coming up.
For those of you who may be new to the world of Pride Day, we’re talking about a major sale event that Amazon offers to its Prime Members. Once per year, Amazon offers Prime Day sales in a special shopping event supported by its audience of members across the globe.
Amazon Prime Day 2021 is like Amazon’s own personal Black Friday. It offers some of the best pricing of the year on tech, subscription services, beauty products, and more.
Amazon Prime 2 day shipping helped launch the brand and the main Prime event of the year to prominence. Prime delivery includes free shipping within two days unless you op for Prime Day delivery which can sometimes reduce the packaging and earn you a dollar in credit to use on digital purchases on Amazon.
This year speculation places Prime Day as happening in mid-to-late June, though every Prime Day until 2020 took place in July ( Prime Day 2020 naturally took place in October because everything about 2020 was wacky).
It’s also important to know that while the event is called “Prime Day” in the past couple of years it’s actually been live for 48 hours.
We predict that there will be more hours of Prime Day this year, either by extending the single event or doubling up with two yearly events.
Whether that means adding another 12 hours to the single annual event (so that the event is live for 60 hours instead of 48) or whether that means adding a second Prime Day to the fiscal year remains unclear.
We predict that there will be Alexa-specific deals this Prime Day.
Amazon has been making efforts to incentivize Alexa-enabled shopping for a long time.
They started in 2017 by giving voice shoppers using Alexa devices early access to the Prime Day deals for that year.
The next year, in 2018, a select few deals ran the day after Prime Day but the catch was that they were only available via Alexa.
They followed up on this tactic in 2019 by making two sought-after deals only available via Alexa.
Last year, anyone who signed up for Prime using the Echo received a $5 Amazon gift card to their account, which they could use during Prime Day.
We predict that subscription services will be discounted.
Many a Prime Day past, Amazon has offered gift cards to those who were willing to sign up for its subscription services. For the past three years, that promo included a four-month intro period for Amazon Music Unlimted.
Last year, it offered $15 off AmazonFresh grocery orders over $50 AND new Kindle Unlimited users got 50% off six-month memberships.
Here’s a rundown of all the services that might get the special promo treatment this year:
- Amazon grocery delivery
- Kindle Unlimited
- Amazon Music Unlimited.
We predict bigger discounts on the following types of items:
- Instant Pots
- Air Fryers
- Kindles (an all Amazon devices really)
- Fire Sticks
- Smart TVs (fire TVs especially)
- The Apple Watch
- Barbie Products
- Marvel Products
It might be a wise idea to look up which of these products you’re interested in now so you’re ready to pounce when the deals drop.
We predict that Whole Foods will get its own Prime Day promo.
This one wasn’t a hard prediction to make. For the past three years, Prime Members who shopped at Whole Foods in the days leading up to Prime Day got a $10 credit to use on Amazon during the big event.
This year perhaps they will offer the reverse and give Prime Day shoppers some incentive to check out their local Whole Foods. No matter what promo they go with, you know that Amazon will hype Whole Foods which has been one of their favorite brands, so to speak, since they acquired it in 2017.
We predict that the best deals of the event with the biggest discounts will be related to the Amazon Echo.
Nobody loves Alexa more than Amazon and the company has proven it with a long track record of amazing deals on Echo devices.
During the last Prime Day (October of 2020) the Echo Dot was the most-purchased item globally. Amazon has been known to reduce prices on devices like the Echo by as much as 50% during Prime Day specials.
We might not see exactly those same levels of deep discounts this year, especially on newer models, but the Echo will definitely be something Amazon incentivizes shoppers to purchase by cutting back on prices.